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Elements and Performance Criteria

  1. Determine job requirements
  2. Prepare to develop merchandising plans
  3. Develop merchandising plan
  4. Assess, document and store merchandising plan

Range Statement

This field allows for different work environments and conditions that may affect performance. Essential operating conditions that may be present (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) are included.

Workplace procedures include one or more of the following:

requirements prescribed by legislation, awards, agreements and conditions of employment

SOPs

work instructions

oral, written and visual communication

quality practices, including responsibility for maintenance of own work quality and contribution to quality improvement of team or section output

housekeeping

tasks related to environmental protection, waste disposal, pollution control and recycling

WHS practices

Australian Standards include:

the relevant industry or Australian Standards that are current at the time this unit is being undertaken

Merchandising opportunities include the following:

analysing features of fashion product to identify promotional strengths

researching target market

identifying buying patterns in relation to fashion product

analysing distribution outlets for fashion product and their product range, location, target market and merchandising activities

Merchandising objectives include the following:

determining client position and range of fashion products in marketplace

establishing merchandising objectives and sales targets with client

establishing product pricing strategy and position in market

establishing distribution requirements of fashion design

Current merchandising practices include one or more of the following:

point of sale tracking

instant communication of sales back to manufacturers

overnight replenishment

just in-time (JIT) systems

point of sale documentation and communication systems

sale tracking systems

practices of the workplace and merchandising outlet

appropriate to the price point of the fashion design and the overall objectives of the client

In-store presentations include one or more of the following:

store layout, display spaces and customer flow

fixtures, fittings and mannequins for display of fashion designs, as appropriate to store and the design

presentation visuals and arrangements for optimal display of fashion design products

folding and packaging requirements

information to assist sales staff in selling fashion designs

timing of release to store and customers

documentation of sales records to monitor effectiveness of merchandising activities

pricing policies and procedures

Advertising and promotion of fashion design include one or more of the following:

promotional activities to support sales of fashion design

promotional and advertising materials appropriate to fashion design product and client marketing objectives

photography and visual representations, as required

assessing responses to promotional and advertising activities

agreeing on a marketing plan with client

Presentation visuals and arrangements include one or more of the following:

colour and theme arrangements

pricing, sizing and styles arrangements

total look or accessory arrangements

placement of stock on fixtures, fittings and mannequins

use of additional props

location within the store

signage

Pricing policies and procedures include one or more of the following:

marking down of slow moving stock

soiled or damaged goods

goods close to use-by date

end of season stock

long term and short term

internal and external considerations

pricing policies

goods and services tax (GST) requirements


Performance Evidence

Evidence required to demonstrate competence in this unit must be relevant to and satisfy the requirements of the elements and performance criteria, and include:

reading and following work instructions, standard operating procedures (SOPs) and safe work practices

complying with relevant standards

analysing current merchandising practices and trends and determining opportunities and relevant practices for identified fashion products

determining merchandising objectives for at least two (2) fashion products

developing a merchandising plan which details presentation, budget, and promotional and advertising activities

documenting merchandising plan according to industry practices

using effective communication and documenting reports on merchandising opportunities and strategies, and presenting to relevant persons in the workplace, as appropriate.


Knowledge Evidence

Evidence must be provided that demonstrates knowledge of:

safe work practices and procedures and use of personal protective equipment (PPE)

relevant Australian Standards

merchandising practices in the fashion industry

characteristics and purpose of merchandising

the role of merchandising in the retail industry

concepts of product and pricing life cycle

characteristics and purchasing styles of target market

range and availability of merchandising products and services

promotional and advertising materials, such as:

brochures, fliers and posters

photos

labels, andtickets

print, audio visual or electronic advertisements

promotional activities, such as:

gimmicks

point of sale incentives

special offers

price reductions

advertising

product branding activities

packaging features such as labelling

demonstrations

fashion parades

international regulations, pricing structures, import/export factors, production times, quality assurance factors and production arrangements (where appropriate)

regulatory requirements and codes of practice

characteristics and purchasing styles of target market

goods and services tax (GST) requirements

quality practices

workplace practices

industry practices for documenting merchandising plan, such as:

formatting and structure

inclusion of pictures and presentation details

promotion of design features and benefits

reporting verbally or in writing

oral, written or visual communication

inclusion of merchandising objectives

inclusion of adequate detail.